You know the saying, “When you cast a wide net.”? Well, when you cast a wide net in marketing, you reach a lot of people. A lot of people who don’t necessarily care about what you’re talking about. That’s where inbound marketing comes in. Inbound marketing includes blogs, whitepapers, ebooks, SEO, social media and other informative media. Consider inbound marketing like bait: you will attract the people who are hungry for what you have to offer. Consumers search for rich, relevant content (like you’ve created), find your company, and then buy your product. Contact me today to cast your lines and start fishing.